Strategy. Storytelling. Creative leadership.

30+ years helping brands figure out who they are and say it in a way people can feel. Especially when things are complicated, regulated, and high-stakes.

[Let’s talk]

WHY PEOPLE COME TO ME

Most teams don’t have a creativity problem. They have a clarity problem. Too many ideas. Too many opinions. Too much noise. And not enough agreement on what actually matters.

That’s where I come in.

I help leadership teams slow down just enough to get honest about who they are, what they stand for, and what they need to say next. Then we build from there.

WHAT I DO (IN REAL TERMS)

I sit at the messy middle where strategy meets storytelling.

I take complex, emotional, regulated, or politically sensitive ideas and turn them into work that’s clear, human, and believable.

Sometimes that turns into a brand platform. Sometimes it becomes a campaign. Sometimes it’s just finally getting everyone on the same page.

All of it starts with clarity.

HOW I WORK

Not an agency. Not a factory. You work directly with me.

I partner closely with a small number of clients at a time, because this kind of work only works when there’s trust, honesty, and room to think.

I’ll challenge you when it matters.
I’ll protect what’s true.
And I’ll help you ship work you can stand behind.

THE KIND OF WORK I DO

Finding the truth
Brand positioning, narrative, and voice.

Making it human
Turning strategy into stories people can feel.

Leading the work
Campaigns, launches, and experiences that balance boldness with brand truth.

Helping leaders sound like themselves
Executive messaging, presence, and point of view.

Staying close
Ongoing strategic and creative partnership when you don’t want to do this alone.

WHO THIS IS FOR

This is for teams who:

• Are navigating complexity, regulation, or change

• Care about doing the right thing, not just the easy thing

• Want clarity before they make big moves

• Value real partnership over process

EXPERIENCE (THE SHORT VERSION)

I’ve spent nearly three decades doing this work—from Ogilvy and VML to in-house leadership, startups, and global brands.

I’ve led FDA-compliant pharma campaigns.
Helped hospitals connect with patients.
Launched global tech brands.
Built sustainability-first companies from scratch.
Won some awards along the way.

The common thread: Making complicated things feel clear and human.

WHY NOW

Everything is louder.
Everything is faster.
Everything is automated.

What people respond to hasn’t changed.

They still want honesty.
They still want meaning.
They still want to feel something real.

That’s the work.

Let’s start with a conversation.

If you’re wrestling with something important and want a partner who brings clarity, heart, and straight talk, I’d love to talk.

[Let’s talk]