branding • campaigns • experiences

Boehringer Ingelheim

Equine veterinarians drive great distances and dedicate long hours to protect and heal horses. To them, it’s not a job. It’s a passion that drives them to provide great care for 1,200-pound animals that may reward them with kicks and bites.

role: CD/writer @ VMLY&R
I helped land the Boehringer Ingelheim account and created multi-channel campaigns for its equine division, including this Clio-winning spot that honored veterinarians.

ECD: Allison Pierce
GCD: Pat Piper
ACDs: Mike Bourne; Corey Cassaw
ADs: Katie Kurtis; Ethan Tedlock