Amy McVey
branding • campaigns • experiences
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Kemper Museum

Founded in 1994, Kemper Museum of Contemporary Art is a treasure in the Kansas City arts community and boasts a rapidly growing permanent collection of modern and contemporary works of art from around the world.

For the first time in 25 years, KMOCA underwent a complete brand overhaul. With so much happening within the museum, the new brand offers a window looking in — creating a sense of wonder, encouraging deeper discovery, and offering inspiration. ​​​​​​​

Role: ACD/Writer @VMLY&R

I helped lay the groundwork for the brand’s new tone and voice.

Art: Andrew Mirakian, Matt McNary

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