For decades, Intel had been stuck inside. After winning a six-month global pitch, we wanted to show the world what this little chip could do. So, we dusted off years of dot com weight and repositioned Intel as the catalyst for world-changing ideas.
role: ACD/writer @ VMLY&R
I helped land the Intel global account in 2020 and played a key role in its rebranding and re-introduction to the world.
Behind the Scenes
Derek Anderson and I both presented ”Do Something Wonderful” as the new tagline in separate decks. I went first, so I win. ;-)
CCO: John Godsey
GLOBAL INTEL CCO: Allison Pierce
ECD: Glen Scott
Executive Producer: Stuart Moutrie
GCD: Derek Anderson; Derek Clark
CDs: Andrew Mirakian; Kyle Gracey
ACD/ADs: Erik Stark
