Switching to Evergy’s new rate plan is as easy as a click of a mouse. But figuring out if the new rate plan is right for you isn't so simple. Industry language — like MWh, and peak and off-peak times — can be intimidating and confusing. Turning benefits — like savings, personalization and choice — into frustration.
That’s where the Wait ’til 8 campaign comes in. It taps into everyday behavior to connect Evergy with its customers in a simple, fun and memorable way — showing them how they can save money on energy — not by changing what they do, but when they do it.
In addition to digital and traditional media, we created an actual product line for the appliances to put on pause until off-peak energy times, like after 8 pm.
role: ACD/writer @ Callahan
