branding • campaigns • experiences

branding • campaigns • experiences

Phillips 66

Big oil is big business. But for Phillips 66, success lies in fueling relationships with small gas station owners across the country. And in today’s world of B2B marketing, it’s no longer a matter of simply sending prospects down a marketing funnel. You have to meet them where they are in their journey with information and insights that speak to their own needs and timeframes.

From direct mail and digital ads to our own magazine, we didn’t just deliver on KPIs — we surpassed all other B2B campaigns in the history of Phillips 66.

role: CD/writer @ VMLY&R

CD/Art: Jason Gramke
ADs: Ben Callahan; Courtney Shelton

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All Do Something Wonderful Solve for X Weekends with Intel Boehringer Ingelheim Behind it All How Wonderful Gets Done Start Here United WE We Believe in Believers Tennessee Tourism The Tennessee Theatre Rightful Roast First Tennessee Bank Phillips 66 Manifestos Evergy Kemper Museum Payless Ford Hall of Fans Ottawa University Kettering University IWU Millig Design Build Turtle Bread Company

Do Something Wonderful Solve for X Weekends with Intel Boehringer Ingelheim Behind it All How Wonderful Gets Done Start Here United WE We Believe in Believers Tennessee Tourism The Tennessee Theatre Rightful Roast First Tennessee Bank Phillips 66 Manifestos Evergy Kemper Museum Payless Ford Hall of Fans Ottawa University Kettering University IWU Millig Design Build Turtle Bread Company

785•865•6054 | helloamymcvey@gmail.com