Amy McVey
branding • campaigns • experiences
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First Tennessee Bank

We designed the First Tennessee Bank website to focus on customer needs in the mobile era. The new website presents information in a quick, highly-digestible manner. Every page serves as an entry point, with intuitive messaging and purposeful design.

role: CD/writer @VMLY&R
I wrote the website and defined the brand’s social media voice.

CD/Art: Jason Gramke
ADs: Andrew Mirakian; Ben Callahan; Courtney Shelton

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