Amy McVey
branding • campaigns • experiences
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The Tennessee Theatre

It’s difficult to put into words just how magical it is to see a show at The Tennessee Theatre. But putting the experience into words is just what I was lucky enough to be asked to do.

So, my team headed to the heart of Tennessee to conduct brand discovery meetings to immerse ourselves in who The Tennessee Theatre was to patrons and community leadership.

We then mined key threads that would later unite the re-brand.

Timeless. Unique. Authentic. Magical. Our brand refresh was informed by these recurring themes.

role: CD/writer @ VMLY&R

Director of Design: Suba Nadarajah
Design, Illustration, UI/UX: Andrew Mirakian
Branding, Design: Matt McNary

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The Tennessee Theatre Brand Philosophy

The Tennessee Theatre Brand Philosophy

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c186fd8e-4080-41cf-8c9a-d545911df862_rw_1920.gif
Screen Shot 2018-10-10 at 6.36.21 PM.png
Screen Shot 2020-04-30 at 10.29.15 PM.png
The Tennessee Theatre Brand Philosophy
2040f47b-6651-4bed-8a32-8bbe0d0b9ac5_rw_1920.jpg
Screen Shot 2020-12-15 at 11.33.57 AM.png
Screen Shot 2020-12-15 at 11.33.22 AM.png
Screen Shot 2020-12-15 at 11.32.53 AM.png
Screen Shot 2020-12-15 at 11.32.40 AM.png
Screen Shot 2020-12-15 at 11.32.23 AM.png