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branding • campaigns • experiences
branding • campaigns • experiences
The competition had just come out with a faster processor. But Intel still had one big thing in its favor: Change is hard. We reminded IT bosses that switching would mean giving up every last second of free time.
We shot these five spots in two days in Kyiv with Director Owen Trevor. We cast talent out of Berline. Due to COVID, the VMLY&R team attended remote “overnight” shoots. I named the bonsai after our Executive Producer Stuart Moutrie. (You’re welcome, Stuart.)
role: ACD/writer @ VMLY&R
CCO: John Godsey
GLOBAL INTEL CCO: Allison Pierce
ECD: Glen Scott
GCD: Kathleen Tax Wille
Executive Producer: Stuart Moutrie
CDs: Rob Kleckner; Jordan Gray
ACD/AD: Julia Gramaglia