Amy McVey
branding • campaigns • experiences
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Payless

I was hired to reimagine the voice of Payless — to help take them from a discount shoe store to a fashion-forward brand on a mission to democratize fashion.

It was an amazing opportunity that included a seat at New York Fashion Week, a party with Sex and the City stylist Patricia Field, free shoes, a gifted dress from Stacey Bendet of Alice + Olivia, traveling with the American Ballet Theatre, and learning from a talented creative leadership team.

role: Senior Copywriter @ Payless Shoes

ECD: Joe Cavallaro

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