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branding • campaigns • experiences
branding • campaigns • experiences
The Women’s Foundation approached VMLY&R to rebrand its organization to better communicate its mission to be a bold voice in evidence-based research for a new generation of empowered female leaders.
THE DISCONNECT
The name “Women’s Foundation” created confusion about what the organization did, not to mention there was a ton of competition for the name.
We rebranded it “United WE” to be more modern and accessible - and we won an ADC Award in 2021 for our work.
role: ACD/writer @ VMLY&R
ECD: Linda Bumgarner
GCD: Michael Eppelheimer
ADs: Kenzie Tubbs; Andrew Crane